Find omnichannel focus with Peak End Rule

Connecting the power of memories to revenue at retail

The omnichannel landscape

Find focus with the peak end rule

Think like a film director

Exploring the peak end rule in an omnichannel world

The PEAK of the experience

The possibilities for emotional engagement are greater in-store

What does this mean for retailers?

The END of the experience

Key opportunities for payment innovation

Shopping with a happy ending

Key take-outs

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FITCH is a global design consultancy. Designing the Future. Online, offline and in person.

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FITCH

FITCH

FITCH is a global design consultancy. Designing the Future. Online, offline and in person.

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