FITCH MUST SEE: Ambition, Community and Innovation - Area 2071 by Dubai Future Foundation
Each month the global FITCH Must See team explore the best in brand experiences. This month Rosalyn Burroughs, Designer at FITCH Dubai, looks at Area 2071; a 50-year vision based on innovation.
How is it possible to plan for the next 10, 20 or 30 years when few can barely see beyond the current impact of the COVID-19? Well, one brand has actually developed a 50-year vision: Dubai Future Foundation.
With a strong ambition to make a positive impact, the Foundation is set on developing and driving a series of initiatives forward from now right through to 2071. The year 2071 marks the UAE centennial, and has become the goal for a future with greater opportunities for all.
Area 2071 is the physical expression of that goal; providing a collaborative, creative space for future pioneers.
While it launched in 2017, it is currently closed and will reopen once safe. It provides an open plan, flexible space which was designed to boost imagination and encourage interaction. Visitors are welcomed with large scale digital screens and inspirational messaging, into a generous co-working space.
Curved glass meeting rooms provide moments of privacy, whilst maintaining a bright and spacious environment. What seem to be large storage cabinets actually open to reveal hidden surprises for those seeking rest and respite. Meditation pods provide a moment of reflection for independent thinkers, and a basketball hoop lies waiting to be discovered.
A program of workshops, seminars and training sessions are available, and residents benefit from a mentor and coaching scheme. A maker’s studio with access to the latest equipment and technology allows residents to explore, experiment and design creative inventions.
By building a strong community of innovative thinkers, Area 2071 strives to accelerate a re-envisioned future.
New challenges lead to new solutions, and in time of crisis there is opportunity. Many entrepreneurs and startups have had to reprioritize, and so we may now see many innovations advance in ways we haven’t even thought of. When the pandemic is eventually declared as over, expect to see Area 2071 thriving with innovation at a whole new level.