Each month the global FITCH Must See team explore the best in brand experiences. This month Designer Libby Riddell and Design Director Carly Tysh in FITCH Columbus share how a sustainability shop is embracing new customers.

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The pandemic has prompted most of us to reconsider our lives at home: from the clothes we wear, the products we use every day and how and where we shop for everyday essentials. …


Ecommerce giant Amazon has launched its luxury outpost, as it makes another bid to become a trusted destination for high-end shoppers as online shopping thrives in a post-COVID world.

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This story was first published on Luxury Daily.

By SARAH RAMIREZ

Luxury Stores is now available by invitation-only to select Prime subscribers in the United States, creating a sense of exclusivity although there are more than 150 million Prime members. Luxury label Oscar de la Renta is the platform’s launch partner, with more brands debuting in the coming weeks and months.

“There’s a huge difference between Amazon Luxury Stores and other ecommerce platforms, as Amazon is a daily essential habit and addiction for online shoppers,” said Christopher Parr, luxury consultant and editor for Pursuitist.com. “High-end fashion is now at their fingertips with Amazon Luxury Shops, and it is one less place, one less site to shop at.” …


The FITCH Brand.com Dream blog series explores how a brand’s website can function beyond a simple transaction, and tap into the Dreaming mindstate to become a meaningful experience filled with delight and discovery. Catch up on blog 1 here, and blog 2 here.

In the third and final blog of the series, Siân Novaković, Strategy Director at FITCH London, looks to the future…

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As the reality of our new world sets in, the need to create incredible shopping experiences online becomes paramount.

The advantage of Dreaming

Major marketplaces like Amazon and Alibaba outpace the ecommerce sector on immediate gratification and best-in-class logistics, but they are weaker when it comes to meaningful brand-to-person connections. …


Each month the global FITCH Must See team explore the best in brand experiences. This month Ryan Schmidt, General Manager of FITCH Los Angeles, looks at brands that have met consumers in the home.

As a large portion of the world has been quarantining in their homes, the errands we used to run, the paths we used to travel, and the places we used to frequent seem like a distant memory. As such, when we were not able to enjoy transformative experiences in the outside world, the world and all it’s wonderful experiences came to us.

This month’s Must-See is: your home. …


This is the second blog of the FITCH Brand.com Dream blog series, which explores how a brand’s website can function beyond a simple transaction, and tap into the Dreaming mindstate to become a meaningful experience filled with delight and discovery.

Chirag Grover, Senior Digital Designer, and Dan Baczynski, Senior UX Designer at FITCH London, explore the design features which engage the Dreaming mindstate…

We all know COVID-19 has affected the roles of the physical and digital stores, and our shopping habits and preferences with it. …


Each month the global FITCH Must See team explore the best in brand experiences. This month Rosalyn Burroughs, Designer at FITCH Dubai, looks at Area 2071; a 50-year vision based on innovation.

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How is it possible to plan for the next 10, 20 or 30 years when few can barely see beyond the current impact of the COVID-19? Well, one brand has actually developed a 50-year vision: Dubai Future Foundation.

With a strong ambition to make a positive impact, the Foundation is set on developing and driving a series of initiatives forward from now right through to 2071. …


A 16-year, Mainland Chinese, tourist-fueled retail boom has been brought to a close. Here’s how the city can reinvent itself.

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This article was first published on WomenWearDaily.

SHANGHAI — The writing had appeared on the wall long before the coronavirus did, well before the first angry protester made a stand on Hong Kong’s streets.

In reality, most in the industry going back years knew that a golden era fueled by Mainland Chinese tourist spending would not last in Hong Kong. But it wasn’t until the city witnessed its GDP drop 8.9 percent in the first quarter, the worst on record, and it was facing the prospect of seeing one in four stores disappear this year that it seemed to finally confront a nagging problem. Hong Kong may have once played gatekeeper to a world of style and luxury for 1.4 …


Each month the global FITCH Must See team explore the best in brand experiences. Design Director Apolline Picot and Account Manager Avni Chandaria share how habitat by honestbee in Singapore is using the power of technology to set a new benchmark for supermarket shopping.

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Many of us view our regular trips to the supermarket as stressful — they are usually crowded, there’s lots to navigate…but this experience shouldn’t feel like another dull task on the to-do list. It’s time to understand how technology can help transform this into a meaningful experience, and explore the opportunities for retailers and consumers alike.

Retailers like Amazon in the US and Hema in China have started to merge digital innovation within their physical spaces to create an integrated and enjoyable experience for their customers. …


This is the first blog of the FITCH Brand.com blog series, which explores how a brand’s website can function beyond a simple transaction, and tap into the Dreaming mindstate to become a meaningful experience filled with delight and discovery. Chloe Lam, Senior Strategist at FITCH London, kicks us off!

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The Retail industry is one of the hardiest industries of all; it is the weathervane for global and local trends and behaviours, across many layers and triggers. And it’s no secret that the COVID-19 pandemic has pivoted a majority of the retail industry online. …


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On Tuesday 19th May, Landor & FITCH held a 24 hour Extraordinary Webinar, exploring future-forward brand & experience innovations and strategies — transformations that respond to an evolving normal.

We followed the sun and our thought leaders from Sydney to San Francisco as they discussed a diverse range of topics: from purpose and generosity during the crisis, to the radical evolution of shopping in post-COVID times. …

About

FITCH

FITCH is a global design consultancy. Designing the Future. Online, offline and in person.

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